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Apple TV 4K Returns After Four Years With Siri AI and Faster Chip

The new Apple TV 4K adds Siri AI features and a speedier processor but costs $299.

9 November 2026 · 9to5Mac

Apple TV 4K device with Siri Remote9to5Mac

Apple has released a new version of the Apple TV 4K, marking the first update to the streaming device in four years. The latest model introduces Siri AI support, a faster chip, and an improved remote.

Among the changes, the chip is expected to deliver performance improvements. The Siri AI integration allows for voice commands and content discovery.

The remote has also been improved, though the article does not specify the exact changes. The new Apple TV 4K is available for pre-order at $299.

The question for potential buyers is whether the $299 price tag is justified by the updates. The article notes that the device remains a strong contender in the streaming market, but the cost may give some users pause.

Source: 9to5Mac

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